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عمومی::
استدلال غلط هزینه نابرگشتنی
Value usually gets destroyed in one of five ways: excessive pride; sunk cost fallacy; imitative diversification; poor governance and incentives; or the lack of resource commonality between the lines of business.
Sunk Cost Fallacy.
Closely related to hubris as a reason why diversification fails is the sunk cost fallacy, whereby managers believe that their investment in a failed acquisition just needs more incremental investment in order to succeed.
The sunk cost fallacy leads managers on a path of escalating commitment to invest resources in failed, or failing, diversification efforts.
sunk cost fallacy The belief of managers that investment in a failed acquisition must continue because significant amounts have already been invested.
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